As proud Platinum Sponsors of the International Car Rental Show (ICRS) 2025, we at Green Motion and U-Save are taking a moment to reflect on what was truly a landmark week for our teams in Las Vegas.
This year’s event wasn’t just about showcasing innovation—it was about reconnecting with our global network, sharing valuable insights, and reinforcing our position as the world’s largest fully franchised car rental network. Over three dynamic days, we had the chance to reflect on how far we’ve come and engage in the conversations shaping the road ahead for our industry.

One of the highlights of our presence at ICRS was hosting a series of high-impact sessions designed to bring our existing and prospective franchisees, as well as broader partners, into deeper dialogue. A standout moment for us was our exclusive seminar on franchise expansion in Brazil—a country emerging as a key mobility market. This session allowed us to explore how we’re strategically positioned to help new partners succeed in this exciting region.

Our Open House event was another meaningful milestone. It offered prospective franchisees a closer look at what it truly means to be part of our global franchise family. We were proud to share the depth of our support systems and the strong values that underpin both Green Motion and U-Save.
Day 2’s Roundtable discussions were a space for rich, practical conversation. Together with franchise professionals from across the globe, we explored fresh ideas, shared lessons learned, and reinforced best practices that drive success in car rental franchising. These sessions were not only insightful—they were inspiring.

We also made use of the ICRS stage to share our leadership’s perspective on key industry trends. Our President of U-Save and Founder and CEO, Richard Lowden—spoke about the rising influence of Chinese automotive manufacturers in the rental space. Meanwhile, Carlos Bazan, our Head of Operations for the Americas, led a forward-looking session on financial strategies for rental and fleet operators, packed with real-world applications.

“This year’s ICRS encouraged us to reflect not only on how far we’ve come, but on the exciting road ahead,” said Richard Lowden. “It was a privilege to stand among our peers and partners, contributing to conversations that are redefining the future of our industry.”

As we look back on the success of ICRS 2025, our sights are already set forward. Planning is in full swing for ICRS 2026 in Dallas, Texas (May 13–15), and we can’t wait to do it all again—bigger and better.
If you’re exploring franchising opportunities and want to be part of the world’s largest fully franchised car rental network, we warmly invite you to reach out.

Let’s shape the future of mobility—together.